Propuesta de estrategias innovadoras en la organización de eventos de la Universidad de Cuenca

Abstract

This research addresses the need for the University of Cuenca to innovate and optimize its strategies for the organization of academic events. Through a literature review, surveys of the university community and interviews with experts, key areas requiring attention were identified, such as process standardization, logistics and technique, effective communication and dissemination, and the creation of exceptional experiences for exhibitors and participants. In response, a comprehensive proposal has been developed that contemplates strategies in different dimensions, from conceptual and structural to knowledge construction and transfer. Also, the use of effective communication and dissemination strategies, continuous evaluation mechanism, creation of complementary value products to promote experiential learning and collective knowledge construction. This research demonstrates the potential of the University of Cuenca to consolidate itself as a reference in the organization of quality academic events, promoting the construction of collaborative networks and experiential learning.