Análisis del uso de infografías periodísticas en National Geographic y Pictoline como herramientas de comunicación

Abstract

Starting from the fact that previous studies do not specifically address the characteristics to be considered so that infographics are assessed as adequate to objectively inform the reader, in addition to effectiveness and how the content influences or does not influence the public that accesses this information. . The purpose of the research was to determine the characteristics that journalistic infographics must have to become an independent informative element in the media. To achieve this, a study with a qualitative approach was carried out, based on a bibliographic review and comparison of 20 infographics from National Geographic and Pictoline. The results show that the influential elements are visualization, content and knowledge. Reason why it is concluded that the characteristics that journalistic infographics must have to constitute an independent information element in the media are organization, design, content, clarity, as well as linguistic correctness. The semantic and syntactic characteristics to write infographic language are not enough to adapt them to digital journalistic news.