Mejoramiento de la atención al cliente de Colombia Pizza

Abstract

The present work of graduation, with the modality of systematization and practices of intervention applied in Colombia Pizza, has like objective contribute to the improvement of the attention to the customer inside the institution, through the creation and application of the best strategies of communication that benefit the clients, creating satisfaction and at the same time loyalty of the same. For this purpose, a research was first carried out to measure the satisfaction and expectations of the clients, this allowed us to create the communicative strategies that were applied within the company to correct the relationship between the staff and the clients, giving a positive image to the institution. It is important that companies periodically apply communicative practices to achieve customer satisfaction, so when choosing a service, they will prefer one in which all their expectations were met. On the other hand the company will have its competitive advantage with others of its same branch of service, as far as the organizational culture refers