El desempeño periodístico de la mujer en los medios de comunicación de la ciudad de Cuenca. Estudio de casos

Abstract

Gender equality, crucial for sustainable development, faces obstacles in journalism. The main objective of this research is to analyze the performance of women in the media in the city of Cuenca. Ten interviews were collected from female journalists in the city of Cuenca, where journalistic performance was analyzed. The methodology was developed with a qualitative approach, with bibliographic review techniques and semi-structured interviews with a group of women journalists who agreed to participate in this study. Research on journalistic performance highlights the evolution of female roles in Cuenca. Although women face work challenges, merits and leadership stand out. The technological transformation has boosted journalism, demanding adaptation and balance. In personal marketing, experimentation in the creation of journalistic products is vital, but the urgency of information and the dictatorship of the "like" present challenges to maintaining informative quality and public trust.