Estetización ecuatoriana del funko para el fortalecimiento de la participación nacional en las dinámicas de la Cultura Visual actual

Abstract

La currente industry del entertainment has invested in the representation of diverse figures related to video games, series, movies, among other visual productions. Certainly, the resulting iconography is highly international, as it is constructed by the most developed countries. In this context, we set out to enrich the Funko with Ecuadorian aesthetics as a visual practice in the current entertainment industry, increasing Ecuador's participation in the dynamics of the prevailing visual culture. To this end, a set of six figures representing different nationalities was contributed, sculpturally resolved, entirely in line with the mentioned contemporary genre. Each of these nationalities and/or indigenous communities in Ecuador will highlight the aesthetics of the clothing used in their community and culture, serving as an element that promotes the playful and educational component by fostering awareness of the Andean plurinational nature characteristic of Ecuadorian society. The aesthetic experience is aimed at the hedonism of a primarily international audience, aiming to enrich them with renewed iconographies from the American regional context, which will add value to an already international practice of collecting and promote the diffusion of Ecuadorian national identity throughout the world.