Gerencia de las relaciones públicas para la gestión de crisis empresarial en la ciudad de Cuenca, 2013

Abstract

The management of public relations for corporate crisis management, suggests an institutional vision focused on prevention against any situation that arises, given the scenario planning. That is why it is essential to managing the flow of information and communication activities for the organization is not exposed to rumors or a decline in its position against the public.

The importance of developing the topic of Public Relations Management for corporate crisis management involves highlight the need for companies to have strategic plans to establish the ground rules for their public act in complex situations.

In turn, highlighting the work of the public relations because he is the senior decision-making and implementation of successful actions to maintain stability of the company in the environment, maintaining proper communication and feedback between the public, the media and the company.