Comunicación e imagen política: opinión de expertos en análisis político y de la ciudadanía del cantón Gualaceo y Chordeleg sobre la imagen política y las acciones comunicativas de los alcaldes de los dos cantones para ganar las elecciones

Abstract

The present investigation search to establish in a documented way the main and outstanding characteristics of the electoral processes of the Gualaceo and Chordeleg towns, in the 2019 sectional elections, in their political actors, currently Gustavo Vera - Mayor of Gualaceo, and Deifilio Arévalo - Mayor from Chordeleg. Establish outstanding characteristics regarding communication techniques applied during their campaigns, and prior to them; In addition to the construction of his political image, from the perspective of a public person, and later as a political actor of the society he represents, also considering the criteria of the citizens of the Gualaceo and Chordeleg towns through surveys and interviews local experts, on political actors, to create a structured overview of why they won the 2019 sectional elections.