Análisis de la comunicación interna en el Gobierno Autónomo Descentralizado Municipal de Nabón

Abstract

This study analyzed the current state of internal communication in the Municipal GAD of Nabón. For this, the main objective was to carry out an analysis of internal communication in the Municipal GAD of Nabón, in the period from February and March 2022 towards the determination of benefits at the institutional level through efficient management of it. For the investigative process, the first step was based on the theoretical foundation on the importance of communication, benefits of internal communication, and work environment. In a second moment, the qualitative-quantitative research methodology was used, where research instruments such as non-participatory direct observation, surveys, and interviews with several keys actors of the GAD were applied to collect data about internal communication processes. The analysis of internal communication focused on analyzing the current situation of the GAD of the Nabón canton, to know its structure. Likewise, versions and points of view of the collaborators of the institution were analyzed, the same ones that allowed identifying situations such as a neutral work environment, lack of organizational planning, little periodicity of existing meetings, inefficient management of internal communication, and use of digital tools. The elements that are concluded must be taken into account towards the improvement of internal communication processes, the work environment and the organizational culture of the institution.