Propuesta de un plan integral de comunicación para la Unidad Educativa Particular Verbo

Abstract

This research was carried out for the elaboration of an Integral Communication Plan Proposal for the Verbo Private Educational Unit. The communication needs and processes present in the institution were diagnosed, and the solution of the same, through the establishment of the best strategies and actions embodied in the Plan. To achieve the above, information was gathered through bibliographic sources that contributed to the development of the project. Based on this, research with a mixed approach was carried out through the application of interviews and surveys directed to our target public, to subsequently obtain results that allowed us to elaborate an adequate Integral Plan for this educational institution. Among the results obtained, we learned about the most used processes and communication channels within the institution. Also, several needs were detected, such as the lack of optimization of informal and formal communication channels, a weak image and positioning in the minds of external audiences, among others. With the respective analysis of these results, it was possible to establish different guidelines in which we worked to determine the best strategies to respond to these needs and communication processes mentioned above. This to favor the internal and external public in the strengthening of their corporate identity, work environment and motivation, as well as their corporate image.