Diagnóstico del potencial turístico de la comuna Virgen Pamba del cantón Azogues, provincia del Cañar

Abstract

This intervention project aims to develop a diagnosis of the tourism potential of the Virgen Pamba Commune, belonging to the Azogues Canton, Cañar Province. The work is based on a field investigation that is divided into nine key points for their respective analysis. For this reason, we collected data through surveys that were applied to all the partners of the community due to the lack of these, at the same time it was necessary to obtain secondary information from documents such as: zoning plans and territorial, cantonal and parochial development. Subsequently, for the identification of potential tourism resources the parameters established by the Ministry of Tourism of the Ecuador in 2018, while to determine the potential demand, applied 137 surveys through the digital tool Kobotoolbox divided in: 69 in the city of Cuenca virtually and 68 in the city of Azogues in person according to a geographical criterion by frequency of visit, where the selected places were Parque Infantil, Parque del Migrante and Terrestrial Terminal Second Serrano. As a result of the surveys applied the profile of the tourist who will visit the Virgen Pamba Commune was obtained. Finally, with the information obtained throughout the project and with the use of participatory methodologies, proposals for strategic actions are proposed divided into three important aspects: tourism products and services; appearance social and environmental aspect. The same ones that were structured to improve the sustainable use of the resources of the Commune and the quality of life of the population. Keywords: Virgen Pamba Commune. Community Tourism.