Campaña de concientización en la red social Facebook sobre el uso de fundas plásticas en supermercados de la ciudad de Azogues

Abstract

The indiscriminate use of plastic bag is one of the most relevant factors that generate environmental pollution. in Azogues’s city, where there is a municipal ordinance signed in 2019 for the reduction of single-use plastics, however, little has been done to comply with what is said in it. Starting from this an environmental marketing campain is carried out in order to reduce the use of plastic bags in the most important supermarkets of the city and at the same time, to provide alternatives for transporting products that are responsible for the environment. For the correct campain’s applications, citizen’s polls were realized and among the most relevant results of the survey is that 52% of people surveyed use plastic bags and just 22% of them used reusable bags, this is thanks to the fact that plastic bags are easy to acquire. This campain is divided in 4 important strategies that are: creation of a fan page on Facebook, development of awareness poster s for supermarkets, speeches for workers, visiting communication’s media and finally activation with submission of a total of 2800 free reusable bags for customers of different supermarkets that are “Jerez, La Bodega, CCA y Suiza.” This is done through the collaboration of several private companies in the city. Key Words: Environmental marketing. Single-use plastic. Community manager. Stakeholder.