Diseño y planificación de una campaña de educación vial dirigida a niños de 6 a 11 años

Abstract

The following project focuses on the design and planning of a road safety education campaign aimed at children from 6 to 11 years of age to teach, show and raise awareness of general pedestrian traffic rules, making use of didactic educational objects to generate direct interaction with the user and generate a stronger road safety culture turning children into agents of change. To achieve the development of this campaign, the methodology proposed by William Wells was used, resulting in the “#yocaminoseguro” campaign. It is divided into three stages: research and analysis of data and strategy approach, the idea and creative execution of the design proposal and finally the creative use of the media.