Diagnóstico y diseño de estrategias de comunicación para la empresa Conexión Global

Abstract

The present investigation "Diagnosis and design of communication strategies for the company Conexion Global" had as purpose to know and analyze the context and the reality where this company operates. Also, study the relationship maintained between Conexion Global with its different public, both internal and external, to know how much the customers of the company know and the way the company maintains to communicate and inform its target audience. To this end, several tools will be used, such as the SWOT, Focal Group and Surveys that will serve us for this investigation. By using the SWOT we will know what are the Strengths, Weaknesses, Opportunities and Threats that the Conexion Global company has, which will help to propose strategies that will allow us to know which activities to carry out to combat the weaknesses and threats and how to maintain the strengths and take advantage of opportunities. This diagnosis will also allow us to know the means that the company uses to communicate with different publics and if the channels and tools are the most appropriate and the impact they have on people. Similarly, if the information provided by the company is of interest to their public and if it is coming in the way expected to society.