Elaboración de la revista institucional del GAD parroquial de Chaucha como estrategia de comunicación

Abstract

The present intervention project entitled: Elaboration of the institutional magazine of the parish GAD of Chaucha as a communication strategy, had as main objective to create a communication cannel (magazine) that allows the citizenship to know the Works and projects made by the administration 2014 -2019; taking into account that the laws that govern public entities verify compliance with the right to information, accountability and citizen participation. The process of preparing the magazine had two stages: The main element was the printed elaboration of it, so it was based on the collection of financial and technical information (works) of the parochial Government; as well as, also from his photographic archive. On the other hand, the story was applied both in profile and in reporting. While the second element focused on the theoretical report. It was started from the bibliographic, legislative documentary collection. The main element was the analysis of the contents, determined under qualitative and descriptive parameters. The results of the project show that the citizenry was informed in another way; as well as, the parochial GAD presented the information of its management through a new format to its external public.