Plan de creación de un sitio web, como medio de comunicación para la promoción y desarrollo del centro comercial nueve de octubre

Abstract

In this paper titration: Plan of creating a web site as a means of communication for the promotion and development of Shopping Center "Nueve de Octubre", an investigation was made by publicizing the advantages, disadvantages and possible improvements traders and organization, it will help to make changes for the shopping center "Nueve de Octubre". To meet their needs, advantages and disadvantages SWOT technique and methodology of description, analysis, data collection through interviews and surveys of traders and customers was used. Another important point is the lack of publicity Shopping Center "Nueve de Octubre"; To counter this a communication plan that has different strategies to improve the image of the place and a website will be updated weekly called centro-de-compras-9-de-octubre.webnode.ec which has a striking image was created and informative. This was done in order to provide care for an abandoned sector and lacking the basic advertising and media in order to become recognized and visited.