Manual para el relacionista público como mediador en manejo de crisis dentro del Club Deportivo Cuenca

Abstract

This research has been important because the major problems that have been generated by the economic crisis in Club Deportivo Cuenca have been known, and how the different problems, which have been presented in a period of time, were solved in one way or another by the leaderships. In this study, the different surveys that were applied to the people related to the Club will be presented, and their opinion about the origin of the problems that caused the crisis in Club Deportivo Cuenca; also concepts related to a Manual Crisis, Planning, Public Identification, Risk Identification, Crisis Management Plan, Crisis Committee, and Media Relations. The weakest economic points of the Club have been identified and will be developed in this thesis. Furthermore, with the help of its authorities, valuable conclusions have been obtained regarding to the current economic situation of Club Deportivo Cuenca. This research will be helpful for the future generations, students, and professors who desire to know about the communication in crisis and its importance inside the organization.