Análisis e implementación de un plan de comunicación estratégica en la Cooperativa "CREA"

Abstract

The current draft is about an analysis and implementation of strategic communication plan in the cooperative “CREA”, with a research in the same institution, aiming to carry out an internal and external communication plan that would help the positioning of the institutional image. This project was carried out by means of surveys to the employees themselves and other citizens using the tool of Google drive which allowed us to analyze the flaws of the internal and external communication. Through these, we find that the main flaw of the cooperative is the lack of a public relations department who handle all communication of the institution, improving the development of it.