Análisis del comportamiento de consumo de vivienda del turista residencial norteamericano en la ciudad de Cuenca 2012

Abstract

The following study consists of qualitative and quantitative research on the consumption of residential housing of American tourists who live in the city of Cuenca, defined as having study year 2012. The research consists of a process of research information, and a search of secondary information and analysis of it was made. The procedure to perform market segmentation, and then using techniques to obtain qualitative and quantitative data that enable the development of profiles of each segment studied research. Finally, conclusions and recommendations obtained through information were obtained.