Diagnóstico de la Comunicación digital externa de la empresa Importadora y distribuidora Cobos & Cobos

Abstract

This paper addressed the diagnosis of the external digital communication of the company Importadora y Distribuidora Cobos & Cobos. The company, dedicated to offering quality shoe brands, faced the challenge of improving its digital communication strategy to better position itself in the market, strengthen its online presence and establish solid relationships with its customers. A mixed methodological approach was used, observations, interviews and surveys were carried out, involving communication experts, employees and clients of Cobos & Cobos to provide a comprehensive view of the state of its digital communication. This work aims to be a significant contribution to Cobos & Cobos and other organizations with similar challenges, providing a basis for future actions and strategic development. It is concluded that the company must prioritize its digital communication, plan more organized and frequent strategies to optimize its presence on social networks and increase interaction with its audience, thus improving its reach and reputation.