Interacciones entre los gestores culturales y las partes interesadas del turismo para el fomento de actividades culturales dentro de la oferta turística de Cuenca, Ecuador

Abstract

This study analyzed the interaction between cultural managers and tourism stakeholders for the promotion of cultural activities within the tourism offer of Cuenca, Ecuador. Methodologically, it resorted to a qualitative approach through the application of semi-structured interviews at convenience aimed at cultural managers and tourism stakeholders, as well as through social mapping. It is concluded that both internally in the cultural and tourism sector there are great divisions and conflicts of interest. In addition, the relationship between the two sectors is complicated, although tourism seems to need more from culture and not vice versa. However, tourism is more important because economic growth is more relevant than the contribution of culture to social cohesion. Finally, the tourism sector aspires to be like Europe despite the problems that overtourism causes. Meanwhile, the cultural sector prefers to be independent, trying to survive in an environment that is not conducive to its development, but longs to work collectively above egos.