Estudio de factibilidad enfocado a restaurantes con temática de videojuegos en la ciudad de Cuenca

Abstract

The video game industry has experienced exponential growth in recent years, becoming an increasingly popular form of entertainment. In this context, the creation of themed restaurants that offer a unique experience for consumers has been seen. This study analyzes the demand and feasibility of establishing video game-themed restaurants in the Cuenca Market, Ecuador, focusing on video game consumers. The objective is to understand why these new trends influence restaurants and the changes in consumer perception, as well as to assess the economic and financial feasibility of these establishments, taking into account the relevant legal regulations. To achieve this, interviews, observations, and surveys will be used to collect direct market data, and a technical and financial analysis will be performed to ensure the sustainability and success of a themed restaurant.