Diseño editorial de una guía turística ilustrada con mecanismo pop up para promocionar el turismo en el cantón Nabón

Abstract

This project presents an editorial design proposal focused on an illustrated tourist guide with a pop-up mechanism, aimed at promoting tourism in the Nabón canton. The initiative integrates paper engineering and illustration techniques to represent various selected tourist sites. The methodology used follows the principles of Ellen Lupton's Graphic Design Thinking, dividing the process into specific stages, including the definition of the problem, the generation of ideas and the concretion of the form. The first phase is based on research and diagnosis of the problem, using surveys and interviews with professionals in the field. The second stage uses various conceptualization and creative thinking tools to develop the idea and visual guidelines of the design project. As a result, a product is achieved that comprehensively and appropriately reflects the cultural and natural characteristics of Nabón, establishing an innovative and attractive form of communication for users interested in exploring this charming town.