Diseño de posters interactivos sobre los personajes principales de leyendas ecuatorianas

Abstract

The objective of the degree project is the development of interactive and illustrative posters that show the main characters of three Ecuadorian legends, through the use of motion graphics and editorial design. This document uses a mix of "Design for Motion" methodologies proposed by Austin Shawn and "Animated Storytelling" by Liz Blazer, which combined allowed us to divide the project into five stages. Starting with the ideation phase, where basic concepts for animation and its correct implementation were analyzed from the perspective of the target audience to which this work is directed. The second stage is the storytelling phase, where the technical parameters of the animation are established and the project is organized in written form. Next we have the phases of storyboarding and styleframes, in this section the different scenarios and characters of the animations were visually captured. Finally, the animation phase is presented, where postproduction and introduction of the project to the Spark AR application is applied. Each of the previously mentioned stages allowed the correct development of the project, thus the final result was a functional proposal according to the previously stated objectives.