El cartel como medio de expresión de la desigualdad social en la ciudad de Cuenca

Abstract

This project is based on the problem of social inequality that exists in the city of Cuenca, with the purpose of making a series of political posters. For this, the Sustainable Development Goals of the United Nations Organization that are part of the 2030 sustainable development agenda are taken as a reference. The posters are projected in the urban sector, being located in strategic spaces through which the students who are the target public, in the surroundings of the University of Cuenca. For which, a homogeneous icon system is built based on a previous investigation about the problem of each objective to be dealt with. Its construction is based on the development of the daily sketch tool, in which a series of creative exercises are proposed to arrive at the final design proposal. Subsequently, this series is materialized by being produced in serigraphy, to finally place them in the established urban space.