Análisis de la reputación corporativa del club Independiente del Valle de Ecuador

Abstract

The research entitled "Analysis of the corporate reputation of the Independiente del Valle de Ecuador club" aimed to examine the club's reputation by characterizing its corporate philosophy. Information was collected and compared in the media and with journalists to analyze the club's corporate reputation in terms of awards, quality, innovation and social responsibility. The research approach was based on a qualitative methodology, which included techniques such as documentary analysis, media analysis and interviews with sports journalists. The analysis was based on the model proposed by Francisca Castilla, which considers these dimensions as key indicators of reputation. The results reveal that the club has built a positive reputation thanks to its outstanding sporting achievements, focus on quality, capacity for innovation and socially responsible actions. These aspects contribute to its recognition as a successful, reliable and committed club both nationally and internationally.