Modelo de negocios para la producción de derivados lácteos de la asociación 9 de marzo en la comunidad de Pelincay- cantón Pucará

Abstract

For the purposes of the study, the agroecological productive systems are committed to a "detoxification", recovering some of the ecological qualities, with more balanced procedures. In small dairy farms, it is feasible when producers have access to knowledge on the implementation and management of systems that combine grasses, shrubs, and trees, with the capacity to assume a temporary decrease in milk production. The demand for local, healthy and sustainable dairy products is increasing, being a significant incentive. The present work designed a business model for the March 9 Association of the Pucará canton, with the aim of offering a value proposition, guaranteeing sustainable development. With descriptive methodology of mixed approach, allowing, between the application of techniques, the survey and workshops. In addition, a value proposition with an agroecological approach in raising healthy-fed cattle, guaranteeing clean and nutritious production. Where your financial and economic evaluation shows a profitable investment in the long term. The VAN, and the IRR, suggesting a profitability in the medium and long term. On the other hand, the B/C indicates that the expected benefits outweigh the costs, but a more detailed and realistic analysis is recommended before making an investment decision. The conclusions reveal the presence of local producers in the dairy market, with consumers preferring to purchase directly from producers, although stores are also important as intermediaries, as well as a clear direction to achieve long-term objectives through the Strategic Business Plan.