Las redes sociales, herramienta de las relaciones públicas para la comunicación política

Abstract

With rapid advances in technology, better tools for communication, such as social media. This forces public relations professionals to redesign the strategic communications. Social media have become the most used by individuals and organizations, means for posting and sharing information, immediate feedback and a mass medium that provides personal interaction, do not provide benefits that traditional media are unidirectional and do not allow message exchange.

In politics, social media have become indispensable to build political communication in order to create closer relationships between power and citizenship. Can generate a communication in which politicians can share, talk, and create a more direct relationship with citizens. In this way public relations can meet the goal to persuade and gain acceptance of their audiences.

Public Relations 2.0, is well known to the traditional practice of public relations incorporated the use of new mass media on the internet for information flow and process of a personalized and efficient. 2.0 It is understood the term as interactivity.

Facing new demands and new communication technology tools, social networks should be part of the communications plans of public relations to generate political communication. Among the various existing social networks on the internet, the most used are Facebook and Twitter with political presence.