Las redes sociales como herramienta esencial para el trabajo de relaciones públicas

Abstract

The following paper will unfold the investigation about two different themes; one is public relations & the other one is social networks; in which its basic concepts will be applied. In order for there to be a good communication inside and outside an organization, the public relationist must know the communicational process for the message to be delivered clearer and effectively. Furthermore, the public relations' role needs to be guided by various rules. In order to achieve the right use of social networks various types of such will be displayed so the public relations person will choose the one that fits better and the audience they want to attract. The public relations 2.0 refers to the new way that relations are handled inside and outside the company through the social network. The internet offers a before, a right now, and an after moment in which the public relation person should take advantage to create and to share the company's services as well as guarantee them. During century XXI TIC, Internet and WWW were developed. The most useful social networks include; Linkedin, Facebook, Flickr, Twitter y Youtube. Facebook and twitter tools are becoming more available for society; thats why the public relation person cannot take for granted the facility of the new technology which are effectively evolving in order to communicate with its internal and external public. Facebook and twitter accounts will be presented in two different forms; to interact with its audience & how to effectively deliver the message.