El uso de Twitter en los estudiantes de la Facultad de Filosofía de la Universidad de Cuenca

Abstract

This research was conducted in order to learn which are the current trends related to the use of digital platforms and their influence in the training, education, consumption, interactivity, and entertainment among young university students of the Faculty of Philosophy of University of Cuenca. Regarding the methodology, a literature review was used as an analytical framework for conducting descriptive research about the consumers of Twitter. 401 surveys were applied to collect the data. The findings demonstrate that first, the most used network among young people is Facebook. Second, the School of Communication is where Twitter is mostly used. Third, almost all the students will like to include in their major curriculum the social media management course.