Diseño de un manual de Community Manager para la gestión práctica de la comunicación en la empresa Ambros-TI.

Abstract

Today in the digital world it is essential that the so-called SMEs have a presence and participation in social networks, since they facilitate the interrelation between the public and the company. The goal of this intervention project is to propose specific guidelines on how to manage social networks, in this case managing Facebook and Instagram platforms, using specific community management tools and concepts. These tools allow the creation of key strategies for the effective resolution of problems such as lack of interactivity, lack of positioning and creation of online content. The implementation of this manual evidenced the lack of knowledge in areas such as: Digital Marketing, Communication and Design, in addition to other problems on communication management. To solve these problems, the Ambross IT team was trained in social network management, in addition to establishing an intervention guide. Finally, after the training, it was shown that the application of paid web positioning strategies obtained high benefits for Ambross content compared to unpaid positioning strategies, which reached zero levels of reach and participation, also thanks to the use of keywords such as: technology, antivirus, update, among others that revolve around the theme of computer technology, allowed immediate visibility of the Facebook and Instagram pages. This action allowed to mark an order before and after the intervention to the brand, helping the Ambross TI brand to improve the promotion and development of its socialnetworks.