Gestión de la comunicación política en las cuentas de facebook y twitter de Guillermo Lasso y su influencia en la construcción de la opinión pública en los estudiantes de la carrera de Comunicación de la Universidad de Cuenca

Abstract

In recent years it has been seen that social networks are gaining more importance in people, being the main means to connect young people; highlighting Facebook as a means of entertainment and Instagram to be informed and to know what happens in the world. For this reason, politics has seen the need to be present in networks, in order to reach all audiences and impact them directly while they navigate through their different media. As a result, the rulers make use of Facebook and Twitter to publicize their management and everything that is developed during their period of government. This research aims to address the issue of the type of content most frequently published on the Facebook and Twitter accounts of the President of Ecuador, Guillermo Lasso. In addition, how the administration of the president is perceived by the students of the Communication career at the University of Cuenca. For this study, a quantitative methodology was used through a review of content on Facebook and Twitter and the measurement of the perception of Communication students, around the content posted on these two social networks, with the main objective of determining the management of the president and the means by which they learn about the actions implemented by the government.