Campaña publicitaria de sensibilización sobre la violencia de género hacia la mujer en la ciudad de Cuenca

Abstract

This work develops the creation of the advertising campaign "Despertemos" (Let's wake up), on gender violence against women in the city of Cuenca (VCM), in order to give the community a message of reflection using graphic pieces with a different proposal, in which shapes and colors play an important role. For this, a previous bibliographic search was carried out and the characteristics and modes of violence of which they are victims were analyzed. At the same time, we established the graphic line, that characterizes the campaign. In short, "Let's wake up" takes a social problem and integrates graphic design and illustration to pay tribute to the victims of gender violence.