Propuesta para la creación de un departamento de comunicación en el GAD parroquial Honorato Vásquez

Abstract

This research objective is to demonstrate the importance of implementing a Communicational Department in the Autonomous Decentralized Parish Government Honorato Vásquez, collecting information through quantitative and qualitative methods. For the quantitative part, the technique of survey was used. On the other hand, for the qualitative part, the interviews technique was used. All this in the internal and external communicational environment of this organization, which will allow us to know the existing problematics and as a result of this, determinate the strategies to get an efficient communication. The Honorato Vásquez parish has approximately 6.226 habitants according to the National Institute of Statistics and Censuses. The growth of the parish has caused a big demand for information, there for the lack of an area in charge of information management provokes consequences as communication mistakes. The communication department is a necessary resource to achieve an approach between the parish GAD and the community, as well as to gain a healthy work environment. To get through this need, this paper presents a plan of incorporating a communication department that will be in charge of managing the internal and external communication processes of the parish GAD.