Proyecto de intervención en comunicación digital y relaciones públicas online en la Cámara de la Pequeña Industria del Azuay

Abstract

This degree project will be developed with the purpose of "Improving digital communication and online public relations of the “Cámara de la Pequeña Industria del Azuay", from the month of May 2021 to January 2022, to achieve integral communication. When we made an evaluation of the CAPIA social media fan pages, we can detect: lack of a corporate image manual, publication of only promotional content, lack of valuable or educational content, there is no consolidated communication department, so it becomes one of the main errors, among others. These problems were solved with training on the appropriate management of social networks, creation of social networks and brand manuals, among others, which will be detailed below. Through an investigation regarding current social media strategies, new content tactics were determined, which go hand in hand with the new updates and algorithms of the different social networks, but focusing on the creation of valuable content to position the company. CAPIA.