Análisis de las estrategias de responsabilidad social implementadas en el proyecto minero Loma Larga de las parroquias de San Gerardo del cantón Girón, Chumblín del cantón San Fernando y Victoria del Portete del cantón Cuenca

Abstract

Social responsibility is a new field of study, as a set of strategies and activities that a company develops in a given community, seeking sustainable development. Once the purpose of SR is understood, companies design strategic plans to mitigate the impact that said the organization is causing in an environment. Therefore, the objective of this research is to analyze the different SR strategies carried out by the Loma Larga Mining project in the parishes of Chumblín, San Gerardo, and Victoria del Portete, achieving to demonstrate that the cooperation plans executed in these areas have helped solve the needs that these parishes had years ago, however, it is necessary to emphasize that there are different aspects to improve in the development and execution of social responsibility activities. In this way, the strategic plans of SR could be improved, following new trends and practices focused on sustainability; an example of this could be: the ISO 14001 STANDARD, the Sustainable Development Goals, and other guides that currently exist, thus achieving the objective of sustainable growth between company and society, understanding that SR is not about doing philanthropy, but rather, it is about seeking to create new opportunities for the beneficiaries, generating a positive impact on society.