Diagnóstico y elaboración de un plan de comunicación externo para el GAD parroquial de Palmas

Abstract

The present degree work consisted of a communication diagnosis and the elaboration of an external communication plan for the GAD of Palmas parish in order to improve the dissemination of information. The methodology applied was based on participatory action research where each of the processes that are carried out within the institution to make all kinds of communications to the parish of Palmas could be evidenced. After analyzing each of these processes, we proceeded to look for the best strategies and communication tools so that the population of Palmas has a better reception of information and through traditional and digital media people of all ages are aware of what happens within the parish GAD. In this way we proceeded to develop the communication plan that helps to have a planning for the management of information and its dissemination through communication tools that will be used as needed by the person in charge of communication of the institution.