Análisis de la gestión de la comunicación de crisis por parte del Ministerio de Salud Pública en el caso Covid-19- periodo marzo 16-mayo 04 de 2020

Abstract

The global crisis caused by Covid-19 affected Ecuador in all areas, paralyzing all types of activity. The Government and relevant government agencies assumed responsibility for managing the health crisis through the planning and implementation of immediate communication strategies. The present degree work presented an investigation based on the analysis of the management of crisis communication by the Ministry of Public Health in the Covid-19 case belonging to the period March-16, May-04 of 2020.

For this analysis, a mixed research methodology according to the nature of the topic was applied to obtain descriptive and numerical data that helped the work. In addition, three research techniques were used whose instruments responded to the objectives of this work.

First, through a content analysis on the website of the Ministry of Public Health and the Facebook page, the main crisis communication strategies were identified. Secondly, through a documentary review it was possible to determine a crisis communication management model that the MSP used during its management process.

And finally, through the application of interviews with professionals in communication issues, criticisms and recommendations were obtained about the most appropriate communication actions to face a crisis situation such as Covid-19.