Valor Agregado al proceso de elaboración de objetos en paja toquilla y atractividad turística. Caso de estudio Economuseo Municipal Casa del Sombrero

Abstract

The present work corresponds to an investigation that aimed to analyze the situation of the toquilla straw value chain and its actors in search of the added value that it offers them is the Municipal Economuseo Casa del Hat from the city of Cuenca in Ecuador. For this, a cross-sectional qualitative methodology. Hermeneutics, the notebooks of field, observation, active participation, focus group and interviews semi-structured were the techniques used to collect the information embodied in this text. The results obtained show a panorama complicated to fulfill the mission proposed by the Economuseo Municipal Casa of the Hat. This is due to a series of strategic shortcomings in planning and own and external management. Finally, these shortcomings contribute indirect to the problem raised in this research. Keywords: Economuseo. Toquilla straw. Tourism. Management. Positioning.