Propuesta de creación del sitio web EBAL para la publicación de trabajos académicos de la carrera de Periodismo de la Universidad de Cuenca

Abstract

This paper develops the proposal for the creation of EBAL website (https://www.ebaluc.com/), in order to provide the Journalism career at the University of Cuenca, a space to publish the academic work created by students. It is a digital project that stores content in different formats: audio, video, text and image. In this way, the cybernaut is given the opportunity to access dynamic and authentic content, which responds to the characteristics of usability and navigation on the web. The structure of EBAL was conceived as a result of the relationship that exists between the processes of learning, communication and the use of digital environments for the creation and dissemination of knowledge in educational institutions. Thus, it was determined necessary the existence of a space within the web that allows students to publish their academic work and therefore create memory of the Journalism career. For this, we proceeded to create the brand identity, bases, guidelines, publication standards, among other important aspects, which concluded with the design and creation of the website. In short, EBAL seeks to integrate the work of teachers and students in the publication of relevant content for the academic community, using digital tools.