Análisis de situación profesional empleada por estudiantes graduados de Relaciones Públicas del año 2019 de la Universidad de Cuenca

Abstract

The curricular plans or meshes that a study center manages for its students are updated every certain time since logically as technology advances, the formative study for people must also advance, this was proposed as a research study to know the new branches or Occupational fields that demand a professional of Organizational Communication and if these are included within the academic base that a University is in its duty to provide. Another important point for this study are the competencies and shortcomings that a Public Relations Officer possesses, since in the new curriculum these could be taken into account so that they are exploited or counteracted.

The 2019 graduates were taken as a research base and the opinions of the departmental heads were also highlighted to deepen and counteract these responses, in this way, it will be possible to know the demands that the professional field of an Organizational Communicator. Finally, the strengths and weaknesses that they have maintained during their professional life were evidenced. This was done through focus groups.