YouTube y su incidencia en la edu-comunicación

Abstract

It is impossible to educate without communication, learning comes from a communicative relationship between the learner and the educator, nowadays the communicative processes have evolved to a digital environment, therefore, also the learning environment. This transformation implies new ways of using language, given by the new dynamics that the Internet has brought so that people can entertain, inform, communicate and educate themselves. The purpose of this research is to understand how they manage communication in the educational field through social platforms, in this case, YouTube, from the moment they start the production of a video, what are their objectives, what are the dissemination strategies and how they manage the interaction. In this way, to understand how learning that traditionally was in a classroom, now takes place in digital space and how EduTubers and viewers carry out a communication in order to provide and obtain new knowledge. It can be concluded that, in this case study, there is no standard for the generation of content and for the management of an educational channel on YouTube, there are several strategies that can be used for communication on a YouTube channel, and this unleashes the dynamics of learning in the educational community