Propuesta audiovisual: estudio de la chakana – orígenes y tradiciones de la cultura Cañari”

Abstract

The present investigation titled: "Audiovisual Proposal: Study of the Chakana - Origins and Traditions of the Cañari Culture", was developed around the generation of diverse changes in the thoughts and customs of the Andean cultures, since; thanks to the globalization process that is currently being experienced, society has transformed its humanistic daily life by materialist ideologies attached to the changing factors of a modern age. The main objective of this study was to analyze the Chakana as a fundamental symbol embodied in the Cañari culture. Moreover; to determine the globalization elements that have been appropriated from Andean thought, to define the shared characteristics of the use of the Chakana in the different cultures from Cañar town, and to create a script for the development of a report focused on the Chakana, in its origins and in traditions of the Cañari town as a base tool for future broadcasts. This investigation has been achieved through many elements of a qualitative methodology such as: gathering information, conducting interviews, exhaustive research in the study centers in Cuenca city and academic visits to archaeological centers and museums. After an extensive investigation with contrasted and verified information, the fulfillment of the aforementioned objectives is shown as final results. Additionally, an extensive information on the origin, meaning and interpretation of the Chakana is released for the Cañari people, the projection of this symbol in the cañaris through their ancestral customs and the functional role of globalization in culture is founded. Finally, this research project has been of vital importance to clarify events that have marked the human being formation as a culture and to create new communication products with historical content.