Dirección de arte y metodología de diseño aplicados en una marca lugar para Cuenca

Abstract

In the city of Cuenca – Ecuador has become a common practice for the last mayoralties to make an effort to place their own administrative brand as the city brand, proving the lack of place brand that represents the city. This project aims to produce a place brand applied to Cuenca up to a proposal level, using as a design method as a research tool and art direction for the brand production.