Gestión de la comunicación organizacional en el Centro Psicopedagógico “Dikkat”

Abstract

The theories of communication and organizational development, consider communication as a fundamental tool to achieve successful relationships in organizations. Thanks to these wellused management theories and techniques, the initiative of this intervention project arises, after an observation and field analysis carried out to the administrative staff of the Dikkat Psychopedagogical Center, which among its objectives is to reach its target audience in a versatile and effective, for this reason it is intended to manage the communication process through the planning and execution of an external communication plan. By generating an external communication plan based on prior knowledge of the entity's deficiencies, it is possible to implement solid strategies that provide great benefits in the dissemination of information to the expected public, managing to create an impact on the public about the promoted brand. With the subsequent evaluation of the plan through the application of surveys, it will allow us to determine if the objectives set were covered in their entirety, by measuring the knowledge of the population about the institution will allow us to know if the strategies proposed and administered generated in the citizens the expected recognition towards the Dikkat Pedagogical Center