Pensamiento de diseño y educación creativa como estrategia de dirección de arte, en la creación de una herramienta para la ideación de proyectos de estudiantes no diseñadores de la Universidad de Cuenca

Abstract

The new era of conceptualization, creation and innovation completely demystifies a creative being, and entrusts education new interdisciplinary pedagogies as part of this evolution. The methods of design thinking are offered as a theory with more than one hundred years of study that is becoming increasingly present and relevant in research, universities and innovation projects worldwide. New information technologies such as generational change, demand agility and adaptability to the search for new processes and solutions designed in the human being, in this case the student and his Creative Education. In accordance with the abore, this research revolves around the hypothesis of how an Art Direction strategy is capable of articulating design methods and dynamics that work with the creative confidence of non-designer students, through the study and development of a tool that is presented as a resource for the development of their ideas and creative projects.