Diagnóstico de la gestión de comunicación externa e interna y la propuesta de un plan de comunicación en la papelería Politécnica

Abstract

Internal and External Communication Plan for the Polytechnic Library and Stationery, the main objective is to know the shortcomings that the company has in the communication area to propose various strategies and activities that improve their development and position themselves in the market. In this proposal, fundamental concepts of communication, organizational communication and its elements, internal and external public, internal and external communication, communication media, social networks and communication plan were established; As part of the methodology is qualitative research and various techniques and tools such as in-depth interviews, focus group and SWOT. A communication plan was also established that includes several activities, mostly communicational, and a detailed good