Rediseño de marca, de la heladería y pastelería “El Gitano”

Abstract

This paper presents the redesign of the brand of one of the most traditional ice cream parlors in the city of Cuenca, ice cream and pastry shop “El Gitano”, due to the urgent need that it presented, to renew its identity and that of the rest of branches through a homogenization of the premises, so that a range of design resources was used; starting from a background study in which the needs and problems to be considered at the time of design were identified; as well as the analysis of local and national counterparts, in addition to taking into account the graphic design resources to be applied during the creation of the project, which seeks to obtain as a result a timeless mark that clearly denote the objectives of the business, which is to satisfy the needs of your clientele.