Estrategias de comunicación en la gestión de la responsabilidad social corporativa de Pasamanería S. A.

Abstract

The objective of this research is to identify Communication Strategies in the management of Corporate Social Responsibility by the company cuencana Pasamanería S.A. Quali-quantitative research was necessary to gather information about the perception of executives, clients and / or people who benefited from the Corporate Social Responsibility plan that Pasamanería S.A carried out. We must remember that knowing how to communicate effectively Corporate Social Responsibility programs contributes to an improvement of the image and corporate reputation for a company, however, Pasamanería S.A, has a different perception. Pasamanería S.A seeks to help foundations and their stakeholders in a disinterested way, that is, they generate help because the values they have as a company go beyond advertising with the Corporate Social Responsibility programs. This does not mean that the image and reputation they have, both the directors of the foundations that are supported by Pasamanería SA and its stakeholders, is rated as good, and they see the company as an organization that motivates to support a society in need.