Design thinking aplicado al desarrollo de la marca-ciudad y productos gráficos del Cantón San Fernando

Abstract

This project focuses on the design process of the city-brand of the San Fernando´s town. The methodology used is based on the Design Thinking proposal of the Hasso Plattner Institute of Design and the Institute of Design of Stanford, which is developed through 5 stages, empathize, define, ideate , prototype and test. In addition, several of the tools proposed by Ellen Lupton are used. The work is divided into three chapters, the first started by an investigation of the conceptual and historical elements involved: the San Fernando´s town, city-brand and design tools. In the second chapter are developed the first two stages of Design Thinking: empathize and define. The third chapter presents the following phases: ideate, prototype, test and one more stage, applicate. The use of this methodology responds to the need for the active integration of the users involved through cooperative methodologies, making them participants in the design process.