Diseño de la fuente tipográfica corporativa “Facultad” para eventos culturales y de difusión de la Facultad de Artes de la Universidad de Cuenca

Abstract

This capstone project focuses on the design of an institutional typeface by using analog and digital methods, the morphological exploration of signs and modern structures and based on classic lines to generate a proposal that will be used in headlines by the Faculty of Arts of the University of Cuenca, Ecuador. The methodology was based on the approach proposed by Karen Cheng in her book “Designing type” with some adjustments made to optimize working time. The regular version of Facultad is a project developed as a baseline for the creation of a type family that includes several weights and variants.